The RawData Smartphone Panelist Program allows us to provide research and media focused companies with an extraordinary value. Our database contains detailed demographic and lifestyle information on each panelist that allows research companies to gain insights like never before. It doesn’t stop there — the system also allows for fast and accurate surveying of panelists.
Research
Because questionnaire participation is a mandatory requirement for the Smartphone Panelist Program, RawData research has response rates that typically exceed 75% of panelists in a demographic. We currently offer two types of surveys:
QQs – Quick Questions: Panelists agree to answer short questions from us via text messages. This is ideal for pre- and post- campaign research, breaking news surveys, “pulse of the community” questions, and opinions on just about anything.
PQs – Panelist Questionnaires: With PQs, we send a text to panelists asking them to visit a website to take a survey and receive rewards. PQs are more in-depth research surveys, but they are still incredibly fast and accurate.
Please see our Case Studies to see how powerful this research is.
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Media Tracking
RawData is a research company that integrates media and advertising tracking with consumer research. This connection results in more valuable and actionable consumer insights than ever before. We use a sophisticated new technology on smartphones that our large communities of consumer panelists carry. This technology enables us to track what people watch on TV and listen to on the radio. Another app installed on computers tracks where those same people browse on the Internet. So RawData creates an incredibly comprehensive picture of media usage.
Everything is captured, tagged and uploaded into a massive media-tracking database. This information provides superior accuracy, reporting, media planning and post-analysis than any other research service available today, because it tracks the person, not the media device.
For example, with our MoARC mapping you can see as a person starts their day tuned into the Today Show on NBC, see them switch to drive time radio in the car, and then track the Easy Listening station they listen to at the office. Our database contains detailed demographic and lifestyle information on each panelist that allows marketers to research, target and gain insights like never before.
Privacy
Everything and anything the panelists say, text or email is unseen and totally unknown to RawData. The technology tracks embedded codes only that identify media and advertising. Our smartphone app recognizes only TV and radio stations and the advertising that is running on them—everything else is ignored.
